The 70:30 Principle

As leaders, we're often expected to be everything for everyone—a visionary, a problem solver, a strategist, and sometimes even the one who dives into the nitty-gritty details. It’s exhausting. But here’s the truth: You don’t need to be everything to everyone.

I learned this lesson the hard way. I used to believe that great leadership meant doing it all, until I discovered the 70:30 principle—and it changed the way I lead, forever.

The 70:30 Principle

The idea is simple:

  • Spend 70% of your time on what fills your cup—the things that energize and excite you. These are your natural strengths and passions, the things that make you feel in flow.

  • Spend 30% of your time on the tough tasks that drain your energy, but are necessary to keep things moving. These are the responsibilities that require you to manufacture energy but are still part of the job.

This balance is key. Too much time in your 30, and you risk burning out. But spend too much time in your 70, and you’ll find yourself stagnating without pushing the boundaries of growth.

The Result?

  • Burnout is kept at bay—you have more energy to face the tough tasks.

  • Productivity soars—because you're playing to your strengths most of the time.

  • Your team thrives—when they see you energized, they follow suit.

When I started living in "my 70," everything changed. I focused on leading strategically, developing creative solutions, and supporting my team where I added the most value. I began to thrive as a leader because I understood what energized me and what drained me.

But I also learned to own my 30. Instead of forcing myself through every task, Instead of forcing myself through every task, I hired an executive assistant, scheduled time for those tough responsibilities, and delegated areas that didn’t require my direct attention, allowing me to focus where it mattered most.

How to Help Your Team Live in Their 70

As a leader, imagine what could happen if your entire team operated within their 70:30 balance. What if you could help them identify their strengths and create a culture where they thrive on the work that fills them with energy?

The answer is clear:

  • Happier, more engaged team members.

  • Higher performance, less burnout.

  • An organization that grows without grinding people down.

That’s the focus of our Emerging Leader Cohort. We help your leaders identify their "70" and "30" so they can maximize their productivity while minimizing burnout. This isn’t just about leadership skills—it’s about helping your team operate at their best by focusing on what matters most.

Are you ready to see your team thrive? Contact us now and let us help you unlock your and your team’s leadership potential.

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